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Privacy Notice

You may have often wondered what happens to the personal information businesses obtain about their customers? You may have asked yourself questions such as who is the information disclosed to and for what purpose?

At geniescave, we are committed to protecting your privacy. We have published this privacy policy
guide to ensure that you are fully aware of how and why we collect information from you, to whom such
information is disclosed and what your rights are.

We recommend you read through this policy then if possible print a copy for future reference.

The terms "you" and "your" when used in this Privacy Policy means any user of this website

We understand and share your concern about privacy. We want to assure you that geniescave respects your privacy and takes privacy matters seriously. To better protect your privacy, we provide this notice explaining our online information practises and the choices you can make about the way your information is collected and used.

Important: by submitting information manually or in electronic form to us and/or by using our website
you give your consent that all information that you submit may be processed by us in the manner and for the purposes described below.

What type of information does geniescave collect?

Our goal is to provide you with a safe and enjoyable shopping experience. When we collect information about you it is in an effort to make our products and services more efficient and customised to you. You are free to access the home page to our website without revealing any Personally Identifiable Information about yourself. However, once you give us your personally identifiable information (as further described below), you are not anonymous to us. We collect two types of information from visitors to the website, "Anonymous Information", and "Personally Identifiable Information". We treat Anonymous Information and Personally Identifiable Information differently and the following sections describe both types of information, and address how each type of information is collected and used by geniescave.

Anonymous Information

We automatically track certain information based upon your behaviour on our website. This information does not identify you personally. This information may include the URL that you just came from, searches made within our website, duration spent on a webpage, products viewed, products added to your shopping cart, which URL you next go to, what browser you are using, and your IP address. We only use this collected information from you for specific and limited purposes including improving our products and services, making your shopping experience more efficient and relevant, to improve the content and functionality of this website, enhance our e-mail communications, to better understand and serve our shoppers and providing you with a personalised service. We may also use your Anonymous Information internally to administer this website.

Payment Information.

We do not store any credit or debit card details.


Personally Identifiable Information

Personally Identifiable Information is individually identifiable information about you that could permit one to identify or contact you. Genies Cave only collects Personally Identifiable Information if you willingly share it with us. At various places on the website, we may request certain Personally Identifiable Information, such as your name, phone number, e-mail, billing address, shipping address and other personal information. You may choose to provide Personally Identifiable Information in order to access or use certain advanced features or services of the website, such as making a purchase, registering on the website, entering a competition, making a request or providing feedback. Where possible, we indicate which fields of information are required and which fields are optional. You can always choose not to provide information, but you may not be able to use a particular service or feature on the website.


When you enter a competition or other promotion, we may ask you for certain Personally Identifiable Information such as your name, address and/or e-mail address in order to administer the contest, to send you promotional e-mails, notify winners and make the winners list publicly available pursuant to applicable law. Your consent to such promotional use and disclosure of this information is a condition of your participation. In cases where the competition or promotional offer is co-branded with or sponsored by another party, we may share your information, with your consent, with that party. Entering such contests and providing the required Personally Identifiable Information is solely your choice; you do not need to provide such information or enter such contests to browse this website.

E-mails / Marketing

If you provide us with your e-mail address, we may periodically send you e-mails featuring geniescave, offers and promotions, highlighting new products and services, and requesting your feedback on our products and services. If you make a purchase on our site we will send you order-related emails to confirm your order and track your shipments. You can remove your e-mail from our e-mail list at any time by modifying your customer preferences via the geniescave website customer portal. Alternatively you may change your e-mail preference settings by responding to an geniescave e-mail and typing "unsubscribe" in the Subject line, or clicking on the Unsubscribe link in the geniescave email.

Gift Vouchers

If you purchase a gift voucher on our site, we will ask you to provide the recipients name, address and / or e-mail address. The recipient information you provide us will only be used to deliver the gift certificate and for no other purpose.

Does geniescave share the information it receives?

We may share your Personally Identifiable Information: If you consent to such sharing such information, With trusted third parties who are under obligations of confidentiality with us, If we are required by law to do so, or in the event of a transfer of ownership of geniescave, merger or other similar transaction.

The following describes some of the ways that your Personally Identifiable Information may be disclosed to third parties:

Agents used for improving our Services

We may disclose aggregate statistics about the number of visitors to our site or number of purchases made on our site as required by our investors. Independent measurement and research companies maybe employed to gather data regarding the visitors to our site on our behalf using cookies and code that is embedded in our site. Both the cookies and the embedded code provide statistical information about visits to pages on the site, the duration of individual page view, paths taken by visitors through the site, data on visitors screen settings and other general information. Geniescave uses this type of information, as with that obtained from other cookies used on the site, to help it improve the services to its users. We may employ other third parties to perform services or functions on our behalf in order to improve our site, merchandising, marketing and promotional efforts, communications or other services. Those third parties include authorised contractors, consultants and other companies working with us. They only have access to your Personally Identifiable Information so that they can perform their functions, and they may not share any of your Personally Identifiable Information with others or use it for any other purpose other than improving our services and offerings.

Pre-screen affiliated mail

If you have made a purchase or registered your details on the geniescave website, we may make your name and address available to pre-screened affiliates who have specific direct mail (e.g. catalogue mail-order) product or service offers that we think may be of interest to you. If you do not want us to share your name and address information, you can at anytime modify your customer preferences via the geniescave website customer portal. Where you have consented, we may also disclose your Personally Identifiable Information to our partners or other businesses that may contact you about their products or services that may interest you. We will not rent or sell your name, address, e-mail address or personal information to any third party without your permission.

Third Party Websites Links

This Privacy Policy applies only to the geniescave website and does not address the practices of third parties websites who may collect your Personally Identifiable Information. You may visit other web sites, through links on our site, which may collect, use and share your Personally IdentifiableInformation in accordance with their own privacy policies. This Privacy Policy does not cover the information practices of those websites linking from or to our site, and we encourage you to be very cautious before you disclose your Personally Identifiable Information to others.

Registering for geniescave on another website

If you register for geniescave on another web site or use a web site providing a service for geniescave, that website may provide Personally Identifiable Information about you and your transactions back to us.

Sharing Your Information within Our Group

In order for us to provide you with the information, products or services that you have requested, we may share or transfer your Personally Identifiable Information with other companies within the geniescave group of companies or amongst our affiliates.

Fraud Prevention / Legal Requests

In order to protect us and its customers from theft and fraud, We may also pass information that we obtain from making identity checks and other information in our customers records, including how you conduct your account, to other companies, other home shopping traders and to financial and other organisations (including law enforcement agencies) involved in fraud prevention or detection, to use in the same way. We may be obligated to co-operate with various law enforcement enquiries. We reserve the right to share or transfer Personally Identifiable Information to comply with a legal requirement, disclose any activities or Personally Identifiable Information about you to law enforcement or other government officials as we, in our sole discretion, determine necessary or appropriate, in connection with an investigation of fraud, for the administration of justice, intellectual property infringements, or other activity that is illegal or may expose us or you to legal liability.

Accessing and Updating Your Information

You always have the opportunity to review and edit your personal information you provided us by logging into our site and entering in the new information yourself. You can edit your name, address, e-mail, contact information and preferences by logging into your account via the geniescave website customer portal. To avoid duplicate customer account records from being created and to combat fraudsters from modifying details, thorough checks will be made for any request changes to a name, address or e-mail. Please note requests for changes required to a name, address or e-mail may not be made immediately and may take up to 3 working days for the changes to take place. You may ask to have your account information removed / deleted from our active databases; however, because we keep track of past purchases, we cannot delete information associated with past purchases. Such information will be deactivated as soon as reasonably possible based on your account activity. Also, as a security measure we regularly "back up" the data stored on our systems, and such prior information cannot be completely removed from our databases. Therefore, you should not expect that all of your Personally Identifiable Information would be completely removed from our databases in response to your requests. However, please be aware that we keep your Personally Identifiable Information only for as long as reasonably necessary for the purposes for which it was collected or to comply with any applicable legal or ethical reporting or document retention requirements.

A special note about childrens privacy

This website is a business and commercial site. As such, it is not intended for children or minors. You must be at least 16 years old to have our permission to use this site. If you are a minor, you can use this service only in conjunction with your parents or guardians.

Privacy Policy Changes

geniescave reserves the right to change, modify, add or remove portions of this Policy at any time. Any changes will be posted in this document and will become effective immediately upon being posted unless we tell you otherwise. If we implement major revisions to the Privacy Policy, We will use a more prominent notice to alert you to the changes.

Transfer of Data Abroad

If you are visiting this website from a country other than the country in which our servers are located (currently the United Kingdom), the various communications will necessarily result in the transfer of information across international boundaries. By visiting this website and communicating electronically with us, you consent to the processing and transfer of your data as set out in this Privacy Pledge.

Transfer of data through secure channels

All of our pages requesting personal information such as your name, address and card details are completed using a secure encrypted link. This means that the information you send to us is encrypted in such a way that other Internet users are prevented from viewing your information. Our website utilises the maximum level of encryption allowed by your browser. With a capability of 256-bit encryption with a lowest possible encryption level of 128 bit protection for 99.9% of users even with older browsers you can be confident in knowing that your personal data is being securely transmitted. You can see that the pages are secure because the address in the address bar changes from being http:// to https:// also the latest versions of popular browsers display a locked padlock image, in the grey bar at the bottom of your browser screen, to indicate that your are browsing in a secure environment, and can be configured to warn the user if details are being sent over a non-secure link.

Protect your data against unauthorised use

We follow strict security procedures in the storage and disclosure of information, which you have given to us, to prevent unauthorised access. Our security procedures mean that we may occasionally request proof of identity before we are able to disclose information to you.

Monitoring / Recording of Telephone Conversations

We and other members within the geniescave group of companies or our affiliates may monitor or record telephone conversations with you to ensure consistent service levels to prevent or detect fraud and for training purposes.

Further Security checks

As part of our policy to protect against the fraudulent use of credit/debit cards, we carry out random security checks on orders. These can take various forms, and from time to time it may be necessary for us to ask you to provide a copy of a recent statement header for the card being used on your order. Please note that we are only interested in confirming information already provided on your order, i.e. the billing name and address and card issuer details, and do not need to see actual transactions, which can be covered up. In case you have any concerns regarding security, we can also assure you that all information is shredded as soon as we have confirmed the details required. We hope you appreciate that this is undertaken in the interests of fraud prevention, and is a necessary precaution.

What are Cookies?

A cookie is a small element of data that a website can send to your browser, which if allowed dependant upon your internet browser setting may then be stored on your computer. Cookies also allow us to make our website more user friendly, if you have registered with us then your computer may store an identifying cookie that will save you time each time you re-visit exclusivesales, by remembering your email address for you. Cookies also allow us to understand who has seen which pages and advertisements on our website, to determine how frequently particular pages are visited and to determine the most popular areas of our site. We use cookies so that we can give you a better experience when you return to our website. Most web browsers automatically accept cookies. However, you can change the settings on your browser to prevent cookies being stored on your computer without your explicit consent. You can even set up your browser to notify you when you receive a cookie, this will give you the opportunity to decide whether to accept it. Please read up information on your browser software on how these settings can be made.

For further information about cookies please visit

Contacting us

We are always pleased to hear from our customers (even if it is a complaint!). We are always grateful for any time you spend providing us with the knowledge we need to ensure our customers are completely satisfied - we want you to return to geniescave and to recommend us to your friends and family. If you have any questions or feedback about this policy or comments on how we can improve your shopping experience at geniescave, please do not hesitate to email us via the Contact Us form.

Agreement Amendments

Last amendment made to this agreement was on: 11th January 2024

Details of changes made:
1. No changes Made since first publication.