Maxmara

Founded in 1951  by Achille Maramotti in Reggio Emilia, the fashion house was initially named Confezioni Maramotti with the aim of introducing American industrial processes into European tailoring culture, thus creating Italian pret-a-porter.

Over the decades, Weekend Max Mara has evolved into an inspirational Italian lifestyle brand that has flawlessly preserved its relaxed legacy while incrementing its offering with a multi-occasion versatility. Its authentic nature perfectly embodies the spirit of empowered, cultured and life-loving women all over the world, with an open mind and free spirit. Ladies whose mantra is above fashion, beyond trends.